Merchant Profiler leverages AI to automate key business checks throughout the merchant journey, from onboarding to ongoing monitoring.
Put website analysis, industry classification,
and business verification on autopilot.
faster onboarding
worldwide SMBs covered
to get merchant data via API
Auto-predict MCC & six-digit NAICS codes, powered by GPT
Automate physical site inspections using Google Street View and AI
Rate merchant websites via analysis of stock images, domains, product data, and more
Screen businesses and their owners for negative information across key media outlets
Analyze social media presence (TikTok, Youtube, Instagram) and consumer reviews
Analyze merchant websites for prohibited or restricted business activities and products
Analyze Secretary of State records and conduct sanctions screening and TIN matching
Verify application information and check for warning signs, such as non-VOIP
Surface bankruptcy history for businesses and their owners at onboarding
Go beyond just checking a box. Evaluate business legitimacy through seamless KYB checks (sanctions, TIN matching, etc.) and automated site inspections.
Take the guesswork out of merchant underwriting with LLM-powered industry classification, real-time adverse media insights on businesses and management, and key bankruptcy checks.
Say goodbye to data scrapes. Instantly surface dozens of insights from merchant websites, consumer review platforms, and social media, so your team can focus on risk decisioning (not data analysis).
Proactively analyze business data throughout the SMB lifecycle, and act on merchant risk warning signs before they escalate.